Want to offer your customers the best from the world's leading brands?

At TMC Nordic, we strive to deliver real value by combining our deep brand understanding with insights into consumer behavior and current market trends. We act as a strategic partner for our retailers – focusing on both brand identity and commercial performance.

Many of our partners today operate on advanced digital platforms where complexity is increasing. That’s why we take a data-driven and forward-looking approach: using insights and analysis as a foundation for developing targeted strategies and actionable commercial plans that support both short-term impact and long-term growth.

In close collaboration with you, we create a strong brand space on your website – one that delivers measurable results. This includes product descriptions with conversion-driven content such as how-to-use videos, swatches, ingredient lists, certifications, and much more.

We are your dedicated partner, and together we also develop categories and brand experiences in your physical stores. We see a growing demand for sustainable, organic, and natural brands, as well as a rapidly expanding market for niche fragrances – and with our expertise, we build brand spaces with bestselling references that meet market demands.

We help you shape the brand experience of the future – strong, authentic, and relevant.

When we develop plans with our retail partners, social platforms are a key building block – an area where we have the know-how and expertise to create high-converting content.

We drive traffic to the retailer’s webshop through paid digital ads and by collaborating with some of the strongest influencers in the market. We continuously expand and strengthen our influencer network, building close and credible relationships with each individual influencer to support our campaigns and generate traffic for our partners.

We also continue to work with more traditional advertising, such as editorial articles and full-page print ads in high-end magazines, to increase brand awareness, create demand, and drive traffic.

We know how important it is to communicate directly with our target audiences – that’s why we prioritize our owned media channels. At TMC Nordic, we manage local social media platforms where we create engaging, relevant content that builds relationships, sparks interest, and drives traffic to our partners.

Our in-house PR specialists ensure a strategic and consistent presence across channels, working closely with key media and journalists throughout the Nordics. We regularly invite local retailers, brand owners, influencers, and media representatives to both local and international events, where we activate our brands and foster engagement.

We also participate in local award shows and send out at least two press releases per brand per year – all through our own channels, ensuring strong branding and full control over the messaging.

At TMC Nordic, working with earned media is an integrated part of our communication strategy. We have many years of experience in creating content and stories that are picked up and shared by media, influencers, and our partners – not because we pay for it, but because it brings genuine value.

We know how to build strong relationships with the press and key opinion leaders, and we know how to leverage timing, angle, and context to ensure our brands get the attention they deserve. Our approach combines strategic PR, creative storytelling, and a strong network – and we have proven results to show for it.

In short: We get others to talk about our brands – credibly, authentically, and with real impact.