Murad was founded in 1989 by Dr. Howard Murad, who has since been recognized as one of the world’s leading authorities in skin health research.

Inspired by Dr. Howard Murad’s lifelong commitment to science-based wellness, Murad has created products and experiences not only for healthier skin, but for a happier life through Dr. Murad’s four main messages in well-being: 1) “Eat your water ” 2) “awaken your body” 3) “be kind to yourmind”and 4) “nourishyour skin”, in close combination with high performance technological formulas.


Eat your water:

"By eating water-rich fruits and vegetables, nutrients are better absorbed and increase skin health."

Awaken your Body:

"By exercising, you will help increase blood circulation, and the regeneration of the skin which is the largest organ in the body. Increased blood flow transports oxygen to all your cells."

Be kind to your mind:

"By looking after your emotional self, you can reduce the cellular impact of stress, which can lead to signs of unhealthy skin and lead to early aging."

Nourish your skin:

"The skin is beautiful when healthy at the cellular level. Therefore, Murad creates products with powerful moisturizing ingredients that support skin barrier function."

“Stress less. Be imperfect. Live longer.”

-Dr. Howard Murad

Murad is committed to developing clinically proven, cruelty-free products that meet the same high standards of safety, effectiveness and care that you would expect from your dermatologist. In addition, the products are backed up by Dr. Murad’s research of the most advanced formulas that not only consider a symptom or a concern, but rather address total skin health.

“Skin Care is Health Care If we truly understood that we would see that everything we do is connected.”

-Dr. Howard Murad

TMC Nordic is the new distributor of Murad in Denmark.