AHAVA incorporates the powerful, rejuvenating Dead Sea minerals into its skin and body care products. The Dead Sea mud is rich in magnesium, calcium, potassium and iron—minerals which help promote healthy, supple skin. As a result of years of research, AHAVA created the OSMOTER trademark. Present in all AHAVAs products, the OSMOTER mix of natural minerals uses the process of osmosis to restore moisture to the skin’s outermost layers. Being a spa brand, AHAVA is also worldwide renowned for its unique and healing spa treatments helping sufferers of psoriasis, eczema, atopic dermatitis and seborrhea.

Founded in 1988, when spa technician Ziva Gilad witnessed some of the Dead Sea visitors scooping up mud directly out of the water and putting it into bags to take with them home to benefit from the muds healing powers. That year, from a single stand, the company began selling body scrubs filled with minerals from the Dead Sea and AHAVA, meaning love in Hebrew, was born.

All AHAVAs products are formulated without parabens, petroleum or harsh synthetics, and the women’s and men’s collections fit any skin types and concerns.

TMC Nordic represents AHAVA in Denmark.